Naperville, Illinois, USA – February 20, 2008–The Allant Group, a leading marketing optimization solution provider, today announced the launch of a large-scale multi-channel database marketing infrastructure for Charter Communications. The database facilitates outbound direct mail, telemarketing, and email marketing communications to millions of customers and prospects across all three Charter divisions.

Allant’s partnership with Charter began in 2006, when it designed and implemented a solution for optimizing marketing communications during inbound phone calls from customers. Since then, Allant has helped Charter to develop a comprehensive roadmap for direct response marketing. The launch of the new database represents a major milestone on this roadmap.

Key components of the hosted solution include a leading third-party marketing campaign management system, a multi-tier database and phone number reservation system, and multiple analytical models. The database serves as the marketing system of record, and is fed by dozens of data sources both internal and external to Charter. State of the art data hygiene, data processing, and integrated model scoring are also part of the system. Customer data integration is provided through Allant’s proprietary Integrated Residential Information System (IRIS) application.

Bob Quigley, Chief Marketing Officer of Charter, said “Allant has delivered what was promised on time and on budget. We look forward to the ongoing operational, analytical and strategic support from Allant that proves so important in our ability to effectively market our products and meet our goals.”

Said Eric Schmitt, Allant Executive Vice President and Cable Team Leader, “Charter’s marketing leadership blends pragmatism and vision in a way that few other firms do. It has been a privilege for the Allant team to work on this solution. Now we look forward to helping Charter leverage the new marketing capabilities to drive what matters most – marketplace results.”

Allant’s cable industry team is focused on helping cable operators use analytics and database marketing to maximize the value of their consumer and business customer relationships. The team works with multiple top-tier MSOs and has a deep understanding of the challenges and opportunities specific to this industry.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.