| Naperville, Illinois, USA – August 16, 2004 – The Allant Group, a Marketing Optimization solution provider, today launched a range of analytic driven marketing solutions that leverage highly predictive customer insights through an internally developed approach called Predictive Intelligence (PI). PI is defined as the art and science of integrating data, technology and predictive analytics to generate actionable marketing insights derived from customer characteristics, attitudes and behaviors. These insights dramatically improve marketing performance throughout the customer lifecycle by optimizing contacts, channels and treatments.
“Traditional approaches to analytic driven marketing have often relied on static, compiled data from a complex array of data sources,” commented Mark Kovscek, V.P. Analysis and Consulting for Allant. “Predictive Intelligence is a more scientific approach focused on manufacturing predictive information from a combination of raw data sources, customer data and primary research.” “Dimensionalizing” programs are then used to create highly predictive custom attributes that improve strategy and analytical performance to make the approach more effective and successful. PI is ultimately maintained as a long-term asset that continually gets smarter to drive incremental performance improvement and value to the broader organization.
The practical use of PI must be considered to fully utilize its value. The skills required to create and implement PI go beyond modeling and analytics into the ability to deploy it effectively against clear business objectives. The successful PI application requires commitment to innovation, application development, research and development, and testing. This commitment coupled with the right approach, the right marketing environment and the right team creates an asset that is fully leveraged through the organization, yielding a maximum return on investment and creating a competitive advantage. The payback not only maximizes marketing performance, but also extends into customer service, billing and collections, risk management, enterprise growth strategy, research and development and many other industry specific functions.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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