Eric has over 15 years of experience in senior sales, sales management and division level business management at several marketing industry companies including Acxiom Corporation, Knowledgebase Marketing, Strategic Mapping, Inc. and Claritas, Inc. Eric is experienced across a wide range of verticals with deep knowledge in automotive and financial services and has a strong track record in selling complex, enterprise wide solutions at the senior management level of Fortune 500 companies. As a long time industry veteran, Eric has played a key role in executing vertical industry growth strategies for marketing services companies by mapping high value solutions to the specific business challenges of clients that produce measureable results.

“Eric will bring tremendous value to Allant and our current and future clients through his proven leadership, his experience and his ability to develop winning solution strategies that provide meaningful marketing performance improvements for clients,” states Terry McCarthy, President of Allant.

Eric holds a MBA in Marketing and BA in Psychology from Indiana University.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.