| Naperville, Illinois, USA – March 23, 2005 – Allant, a Marketing Optimization solution provider, announced today that it has enhanced its Marketing Automation solution platform in order to provide broad support for a wide range of client marketing automation requirements. Organizations today struggle with several critical issues including operationalizing analytic findings, managing the complexity of multi-channel marketing programs and overcoming persistent data quality challenges that hinder performance.
In response to these challenges, Allant has integrated its analytic marketing infrastructure and its operational marketing infrastructure making it easier to exchange data, scores, codes and transformed variables via linking technologies. “We are now extremely well positioned to deliver on the comprehensive marketing automation needs of our clients with a well balanced approach that gives each client flexibility and choice in leveraging both Allant and their own capabilities to overcome execution challenges and drive performance,” states Terry McCarthy, President of Allant.
Within its analytical infrastructure, Allant’s Predictive Intelligence engine supports the customer level data that strategy consultants and modelers use to continually develop customer insights through segmentation and modeling. A range of applications and data visualization tools are used to support knowledge discovery, modeling & analysis, strategy development, campaign simulation, experimental design, reporting, performance measurement and program modifications. Over10% of Allant’s staff is dedicated to strategy and analytic services.
Via its operational infrastructure, channel management utilities support unique single channel processing requirements, while a multi-channel marketing database environment supports customer views and data access required by end users for campaign development, execution and reporting. Additionally, continuous update processes have been incorporated into list processing capabilities. A range of applications and utilities support direct marketing budget allocation, campaign management, error reconciliation, auditing and research, response analysis and performance measurement.
Supporting both the analytic and operational database marketing infrastructures is a robust data quality management infrastructure that includes both traditional data processing and value add data engineering services. Traditional data processing includes enhancement, suppression, hygiene, list processing, match / merge, channel execution, response processing and contact management. Data engineering supports complex data sourcing, manipulation, aggregation, transformation, derived attribution creation and scoring processes.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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