Naperville, Illinois, USA – June 3, 2005 – Allant, a Marketing Optimization solution provider, has announced today that its Vice President of Analysis and Consulting, Mark Kovscek, is hosting a roundtable presentation at the Fred Newell Annual Customer Relationship Management Conference on June 3, 2005, at The Renaissance Hotel in Chicago, Illinois. The presentation is scheduled for 10:15 am, Central Time.

The presentation is focused on “Beyond CRM.  How Customer Insights Can Impact
the Retail Enterprise.” The session will review innovative approaches to using Predictive Intelligence for improving marketing & advertising, merchandising and enterprise growth. Examples of how other retailers have achieved dramatic growth through insight driven loyalty programs, demand planning, market optimization and marketing & advertising strategies will be discussed. Common obstacles and various approaches to customer centric retailing will provide new ideas for improving performance.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.