Through Allant's effective use of database marketing and technology solutions and analytic services, American Home Shield will realize increased customer acquisition and retention rates and optimize communication channels and messaging.

"American Home Shield is pleased to expand our relationship with Allant. We are confident that they can help us accelerate our ability to drive marketing results, increase our customer insight, and enhance our direct marketing acquisition and retention," said Steve Burnett, Chief Marketing Officer for American Home Shield.

The Allant Group provides data-driven strategic solutions to their clients' marketing challenges through sophisticated analytics, leading edge database and data processing technology, industry best practices, and proven business methodologies. Allant transforms business data into actionable intelligence that drives revenue, profitability and competitive position.

Since 1971, American Home Shield (AHS) has provided home warranty protection to over 3.5 million homeowners in 49 states. In 2002 alone, over 300,000 real estate professionals entrusted their clients to AHS. AHS is part of the family of companies owned by ServiceMaster, a world-respected Fortune 500 company and a leader in the service industry.

ServiceMaster currently provides outsourcing services for more than 11.5 million residential and commercial customers, with combined customer level revenue of approximately $5.1 billion. As America's Service Brands for Home and Business, the core service capabilities of the Company include lawn care and landscape maintenance, termite and pest control, plumbing, heating and air conditioning services, cleaning, furniture repair and home warranty.

These services are provided through a network of over 5,400 company-owned and franchised service centers and business units operating under leading brands which include Terminix, TruGreen ChemLawn, TruGreen LandCare, American Residential Services, Rescue Rooter, American Mechanical Services, ServiceMaster Clean, American Home Shield, AmeriSpec, Merry Maids and Furniture Medic.

About Allant
The Allant Group provides data-driven strategic solutions to their clients marketing challenges through sophisticated analytics, leading edge database and data processing technology, industry best practices, and proven business methodologies. Allant transforms business data into actionable intelligence that drives revenue, profitability and competitive position. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.