"Alterian’s solution and value proposition is well aligned with Allant’s focus on leveraging customer intelligence to drive marketing performance improvement for clients," said Terry McCarthy, President of Allant. In particular, Alterian provides an easy to use, intuitive interface for supporting ad-hoc queries, reporting and analysis. Allant provides clients with a broad range of analytic and data engineering services and the variables generated for clients to be used in marketing campaigns are easily viewed and accessible. This higher level analytic functionality is helpful for Allant's analytic driven solutions. Alterian also supports sophisticated multi-level, multi-channel campaign management which Allant uses to support campaign execution.

About Alterian
Alterian (www.alterian.com) is a global provider of database marketing and customer insight solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unrivalled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 40 business partners, Alterian's technology currently helps blue-chip organizations and powers solutions for leading Marketing Service Providers. With international headquarters in the UK and four offices across North America, Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange (ALN).

About Allant
The Allant Group provides data-driven strategic solutions to their clients marketing challenges through sophisticated analytics, leading edge database and data processing technology, industry best practices, and proven business methodologies. Allant transforms business data into actionable intelligence that drives revenue, profitability and competitive position. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.