Dan will lead the company’s retail business and provide clients with data-driven marketing solutions developed and targeted toward retailers in need of better prospecting, retention, and customer relationships efforts. Dan’s leadership will assist in Allant’s mission to increase their client’s revenue, reduce costs and create competitive advantage through the strategic use of data driven solutions to important client business problems.

“We are committed to providing our retail customers with marketing solutions that enhance market position and increase profitability. Our retail support programs directly and measurably impact our client’s bottom line,” says Mr. Reynolds, “and we are pleased to have a dedicated, experienced industry expert to help us bring our services to a wider range of client. Dan will add considerable depth to our existing team and be of great value to our clients – both current and future.”

Dan is an experienced retail marketing professional and has held various positions in sales and marketing at Experian and LPC Pitney Bowes since 1987. Prior to Allant, Dan was responsible for the leadership of building strategically impactful database marketing solutions for the retail sector. Dan holds a Bachelor of Science Degree from Hillsdale College, Hillsdale, MI.

About Allant
The Allant Group provides data-driven strategic solutions to their clients marketing challenges through sophisticated analytics, leading edge database and data processing technology, industry best practices, and proven business methodologies. Allant transforms business data into actionable intelligence that drives revenue, profitability and competitive position. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.