| Naperville, Illinois, USA– August 24, 2004 – Allant, a Marketing Optimization solution provider, has announced today the addition of Stephen Sieloff as Lead Systems Architect. Steve possesses over 26 years of direct marketing software and client data quality solution development expertise. Steve is a recognized industry expert and published author affiliated with the research arms of several universities including University of Arkansas, MIT and DePaul.
At Allant, Steve will support the development of customer data integration and data processing utilities and tools that will support Allant’s Marketing Optimization solutions. Allant has recently launched its Prevalence® full service Marketing Optimization solution suite that utilizes a wide range of data management functions to support both analytic and operational marketing solution infrastructures for its clients. Data quality challenges persistently plague many client marketing initiatives and Allant takes a robust approach to providing both the data processing and data engineering support functions required to improve data quality in a broad sense in order to advance performance driven solutions.
“The addition of Steve demonstrates Allant’s commitment to providing “best in class” data quality solutions for our clients. Steve’s track record speaks for itself and as a world class expert on the subject of customer data integration technologies, Steve will add tremendous value to the performance of our clients’ solutions,” said Terry McCarthy, President of Allant.
Steve was most recently employed by Acxiom Corporation as a lead developer with the Global Data Division. His responsibilities included client system design and support, Internet data compilation, and the development of record linking and matching software and technologies including Acxiom’s Abilitec product. Throughout his tenure at Acxiom, Steve developed many client systems including complex customer ID / tracking solutions that supported enterprise customer recognition, data synchronization, data collection, householding / grouping and large scale data quality management processes.
Previously, Steve held the position of Vice President and Director of Software Engineering at May & Speh and was responsible for all of the direct marketing related software systems encompassing over 200 clients. In 1992, Steve designed and co-authored LPC’s MasterMerge commercial merge/purge software. Prior to that, Steve held the position of R&D Manager / Software Development at Selectronic Services, an in-house service bureau for R.R. Donnelley in addition to senior level programming positions within Marketing Electronics Corporation (Metromail), Martin Marietta Data Systems and Argonne National Laboratory.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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