| Naperville, Illinois, USA – October 19, 2004 – Allant, a Marketing Optimization solution provider, has announced today that its Vice President of Consulting, Kurt Janvrin, is presenting with client Steve Burnett, CMO of American Home Shield, at the 2004 Direct Marketing Association’s Annual Conference on October 19, 2004, at the Ernest N. Morial Convention Center in New Orleans, LA. The presentation is scheduled for 11:45am, Central Time.
The session will describe how AHS, the nation's leading provider of home warranty plans, has systematically broken through the barriers to DTC success, and has opened up a new marketing channel to reach the millions of homeowners without home warranties today.
“The results have been impressive, with DTC response rates rising more than fourfold, and acquisition costs declining proportionately," states Kurt Janvrin of Allant. “AHS has now built a base of thousands of new DTC customers who are drawn to the AHS brand promise of a home warranty as a great way to avoid unexpected bills and reduce the hassle of home repairs. And, because of the use of predictive models for multiple attitudinal segments and expected customer behavior, these new customers are financially attractive to AHS as well.
About AHS
AHS is the nation’s oldest and largest provider of home warranties, providing 1.3 MM homeowners with protection against unexpected repair costs for items like major appliances, heating, cooling electrical and plumbing systems.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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