| Naperville, Illinois, USA – January 17, 2005 – Allant, a Marketing Optimization solution provider, has evolved its insight driven marketing capabilities into a comprehensive solution framework for customer growth and retention. Clients are increasingly motivated to take aggressive action to improve customer loyalty and retention in order to sustain steady top line growth. CEO’s around the world rank customer loyalty and retention as a top challenge of greatest concern. However, organizations still struggle with the complexities of effectively developing and operationalizing growth and retention marketing programs that make a difference.
Allant has responded to a growing demand for highly effective growth and retention marketing programs with a flexible and comprehensive solution that addresses many of the gaps marketers have in the areas of customer analysis, data quality, strategy and campaign management. At the center of the offering is Allant’s Customer Portfolio Optimization approach which facilitates a deep understanding of customer value distribution. “For most companies, a small percentage of elite and best customers drive an enormous amount of revenue. In order to establish the necessary level of intimacy with high value customers, deep insights into their behavior and attitudes are needed to develop effective communication strategies that influence purchase behavior and optimize marketing yield,” states Mark Kovscek, Vice President, Analysis and Consulting Services for Allant.
As part of the solution, Allant leverages its proprietary approach to manufacturing highly predictive customer intelligence, or Predictive Intelligence (PI). Additionally, comprehensive data management services and a broad range of strategic and analytic solution components address such essential requirements as data integration, data quality management, strategy definition, program design and analysis, customer experience optimization, and marketing process and organization optimization. Finally, a fully integrated multi-channel marketing automation environment that supports marketing resource management, campaign development and execution, and marketing performance management is connected to the analytical marketing infrastructure to ensure that customer insights are actionable through growth, retention and loyalty marketing programs designed at a customer segment level.
“Prevalence® Growth & Retention is one of Allant’s leading offerings that leverage the fully integrated capabilities of Allant’s analytic and operational marketing resources to enable clients to make this extraordinary value creation opportunity a reality,” said Dave Irwin, V.P. Marketing and Corporate Strategy. Allant also connects this solution to its Prevalence® Acquisition offering - as a primary growth and retention strategy involves acquiring the right high value customers in the first place.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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