| Naperville, Illinois, USA – February 21, 2005 – Allant, a Marketing Optimization solution provider, joins Data University’s faculty to share its expertise and experience in data management practices. Allant’s Vice President of Analysis and Consulting Services, Mark Kovscek, is a member of the faculty that delivers webinars, on-site training, on-line continuing education and follow-up consulting when necessary to help clients attain their marketing objectives.
Headquartered in Lincoln, Nebraska, Data University offers direct and database marketing information, training and access to consulting through Data University faculty members. It focuses on how to leverage all types of data, both internal and external, for customer acquisition, cultivation, retention and reactivation. The emphasis of the educational programs offered through Data University is on the practical application of data knowledge to increase sales and cut costs. Data University’s web site is located at www.datauniversity.org.
Allant believes that data quality management is foundational to both analytic and operationally driven marketing. Allant defines data quality broadly to encompass addressing both contact and customer data management challenges to address accuracy, completeness, currency, validity, consistency, relevance, accessibility and usability of the data for any given analytic or operationally driven marketing application. Because of Allant’s focus on manufacturing highly predictive customer intelligence, or derived data, to improve marketing performance, the company provides both data processing and data engineering capabilities to close gaps in the data and support complex data aggregations, transformations and business rules.
“Allant strives to be as consultative as possible with companies around alternatives they should consider regarding key business challenges they are trying to address, such as data sourcing and data quality. Therefore, it’s a natural fit for us to be part of Data University’s faculty which strives to inform and educate organizations on a wide range of data management topics,” says Kovscek. Allant offers a wide range of diagnostics that provide clients with marketing scorecards, customer insight analyses, data hygiene and management recommendations, data gap reports and data flow and infrastructure assessments.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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