The improvement leverages Allant’s triple match phone number append and verification process yielding a higher percentage of more accurate telephone numbers. Allant has improved its confidence code logic to more precisely identify and measure the level of phone number matching accuracy required to support their client’s specific business needs.

Using Allant’s Proprietary Telescore Engine, customer information is run against three telephone number source files. Every record matched is analyzed and scored based on data elements matched to the input record. Allant then selects the highest scoring record regardless of the source file to provide the most accurate phone number available in the industry.

“In a time when Do Not Call compliance is heavily impacting callable universes, and response rates continue to decrease, telemarketing professionals need to rely on an expert to ensure that they have access to the best possible telephone append processing in the industry,” noted Jim Maratea, Vice President of Allant’s Teleservices Business Unit. “This change further defines Allant as the teleservices industry leader that improves our clients’ marketing spend productivity by providing the highest quality and quantity of phone numbers available in the most cost effective way.“

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.