| Naperville, Illinois, USA – July 14, 2005 – Allant, a Marketing Optimization solution provider, has announced today its newest member to the business development team, George Hollister. As Vice President of Business Development, George will be responsible for selling Allant’s Marketing Optimization solutions to companies across a range of vertical industries.
George has over 15 years of experience in the database marketing industry, on both the client and supplier side, in a variety of sales, marketing and consulting roles. Most recently, George was a Principal Consultant for Dun & Bradstreet where he managed premier database marketing solution accounts. Prior to that, George was a Senior Vice President for Okra Marketing Corporation where he managed client service support, national accounts and domestic and international sales. George also spent time with Old Kent Bank and Trust Company as a Marketing Information Manager who supported all primary and secondary customer research and the bank’s Marketing Customer Information system.
"We are very pleased to have George join Allant’s growing business development team," says Eric Garrett, Vice President, Business Development for Allant. “As we work to effectively align complex solutions to optimize marketing performance for our clients, we need consultative oriented professionals who can quickly gain a strategic understanding of a client’s business. This ensures that our analysts, strategic consultants and client solutions teams are fully informed of all relevant factors that drive solution development efforts that truly fit our clients’ requirements in the short and long-term.”
George holds a Master of Arts in Advertising and a B.A. in Advertising from Michigan State University and has practical experience in database design, segmentation, targeting, promotion planning and response analysis.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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