As your customers progress through the life stages of acquisition, growth, retention and winback, a common thread is truly knowing who they are in order to effectively target and engage them. At each touch point, you need to capture and use the data you are learning about your prospects and customers to create a highly relevant engaging experience.
That’s CRM in a nutshell and the driving force behind optimizing results. Allant’s Analytics & Insights Group blends analytic expertise and consultative skills to deliver predictive models that help you identify and capitalize on market opportunities across all points in the customer lifecycle. We’ll provide the models and the insights to effectively drive intelligent marketing decisions and deliver impressive results across the full customer lifecycle.
How do you get started? Allant’s Analytic Roadmap: Allant will provide a strategy & planning tool designed to manage and prioritize model development when there is a multi-model delivery engagement. An impact and effort score is generated to establish the overall modeling priorities and then a roadmap is designed that reflects the priorities considering any dependencies identified. Click here to get started!
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