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Prevalence® Retail Performance Optimization
Paths for Growing in Retail
Retailers face a wide range of business challenges depending on their performance strategy, market segment and competitive environment. The alignment of retailers’ goals and objectives with the pressure and direction of the marketplace creates growth opportunities.
Retail Lifecycle Stages
At any stage of the lifecycle, a retailer will grow by intensifying, expanding or diversifying assets in three dimensions:
- Customer
- Product
- Enterprise
Identifying and harnessing the right assets, strategies and tactics in the right lifecycle stage requires a keen understanding of the retail business model, customer insights and analytic-driven strategies. |
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To support the strategies on a chosen growth path, the retailer must also build the corresponding core competencies:
Strategies & Tactics |
Intensify |
- Loyalty Programs
- Customer Retention
- Customer Growth
- Optimize Customer Experience
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- Improve Existing Products/Services
- Improve Merchandise Mix, Assortments, Adjacencies
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- Open New Stores in Existing Markets
- Increase Market Penetration through Customer Acquisition
- Channel Integration
- Innovation Store Design
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Expand |
- Customer Acquisition in New Market Areas
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- New Merchandise Categories
- New Brands
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- New Market Areas with Similar Consumer Characteristics
- New Store Formats
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Diversify |
- New Consumer Segments
- Ethnic Markets
- Niche Markets
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- New Markets with Dissimilar Consumer Characteristics
- New Concepts
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Core Compentencies |
- Customer Data Collection
- Customer Insight Generation
- Communication Strategy
- Customer Service
- Customer Experience Management
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- Product Development
- Merchandising
- Sourcing
- Distribution
- Innovation
- White Space Analysis
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- Market Segmentation
- Site Selection
- Consumer Targeting
- Technology Intregration
- Customer Experience Mgmt
- Store Design
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At Allant, we know retailers are looking for new, innovative solutions that support each growth path. Through unique and powerful customer-centric approaches, we enable our clients to improve productivity and optimize financial performance across the dimensions of customer, product, and enterprise.
- Increase Marketing Yield
- Improve Campaign ROI
- Optimize Loyalty Programs
- Improve Comp Store Sales
- Increase Store Traffic and
- Sales/Transactions
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- Improve Inventory Turns
- Reduce Mark-downs
- Minimize Stock-outs
- Optimize Pricing and Margins
- Increase Transaction Size
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- Optimize Growth Opportunities
- Maximize Return on Assets
- Improve Store Site Analysis
- Increase Competitive Advantage
- Decrease Store and Channel Cannibalization
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Customer-Centricity and Predictive Intelligence
Customer-centric business practices align marketing strategies and marketing programs, merchandising decisions and enterprise growth with customer needs and expectations. Allant has leveraged our best-practice methodology and a variety of analytic and modeling techniques to help our clients generate customer insights and develop customer-centric strategies to optimize their customer portfolio, accelerate and extend growth and improve profitability. |
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Predictive Intelligence is the art and science of integrating data, technology and predictive analytics to generate actionable customer, merchandising and store portfolio insights. A Predictive Intelligence engine is designed and maintained as a long-term asset that continually generates new, increasingly powerful, customer insights and drives incremental performance improvement and value to the broader organization.
The first step to creating Predictive Intelligence is to source and integrate multiple, often hard to find, static and compiled data sources. We then derive proprietary and unique data attributes that we catalog in predictive information layers. Finally, we combine our predictive information with a retailer’s customer data to create highly predictive custom attributes that are constantly tested to make performance improvements.
Without Predictive Intelligence, retailers simply don’t have the insights needed to achieve the kinds of performance gains that are possible. There are strategic implications of not knowing what drives customer behavior vs. the competition. Predictive Intelligence reduces risk and maximizes performance – and over the long-term, innovation generated from superior insight is a competitive advantage of significant value.
Additional Allant Services
In addition to Prevalence Retail Performance Optimization solutions, Allant offers a number of services that are complementary and foundational to our retail solutions and practice.
Analytic Services Leveraging Predictive Intelligence to understand and predict behavior is just the beginning. Allant can develop effective marketing, merchandising and growth programs and leverage a range of tools to execute successful marketing campaigns, track performance and measure marketing results. For more information on Allant's strategic and analytic services, click here.
Data Quality Services Allant recognizes that the insights gained from Predictive Intelligence are only as good as the data input to the process. To ensure quality data resources, Allant provides a number of services to retailers to improve their data quality.
Data Services Allant applies its vast knowledge and experience to identify and source data, because important data about customers, prospects and competitors is often not available or is incomplete on most retailers’ files. Allant can procure and broker any list or data that a project requires.
Marketing Automation Allant supports multi-channel marketing databases, campaign management, channel management and business intelligence/reporting capabilities.
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