| Enterprise Growth
Allant helps retailers understand where and when to open stores to maximize total sales, minimize cannibalization and improve comp store sales. Allant maps out for retailers the long-term growth opportunities given the current and changing characteristics of customers and the U.S. population as well as the competitive environment for strategic planning purposes.
Customer Centricity and Predictive Intelligence
Customer-centric practices align customer growth and profitability with an estimate of the revenue and profitability potential for a store, a market and the entire enterprise. Allant leverages our best-practice methodology and a variety of analytic and modeling techniques to develop demand estimates and simulations to accurately and precisely understand store, concept or format opportunity. |
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Predictive Intelligence is the art and science of integrating data, technology and predictive analytics to generate actionable customer, merchandising and store portfolio insights. A Predictive Intelligence engine is designed and maintained as a long-term asset that continually generates new, increasingly powerful, customer insights and drives incremental performance improvement and value to the broader organization.
For Enterprise Growth solutions Allant applies its customer-centric approach to the following areas: Enterprise Growth Assessment, Market Optimization and Store Forecasting.
Enterprise Growth Assessment
Allant’s Enterprise Growth assessment allows retailers to understand the overall opportunity for future revenue and stores given consumer demand, brand awareness and the competitive landscape. Through understanding the customer portfolio and analysis of customer value, Allant can help with:
- Extension of a brand or product through increases in store openings and/or product lines.
- Acquisition of a brand or new product development – insights into impacts of acquisitions and the potential synergies and market opportunity between our client’s brand and the potential acquired brand or the development of a new product or category.
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Market Optimization
Customer knowledge and insights are not only critical to apply the right value proposition, contact strategy and creative but also critical to optimize the marketing budget. It will be increasingly important to integrate marketing strategy, programs and campaigns across customer segments and channels. Optimizing marketing budget requires precision and accuracy in understanding the drivers of demand at a number of levels in the enterprise.
Store Forecasting
Allant identifies specific locations to maximize store performance and minimize existing store cannibalization. We also support recommendations of new formats to fit an area of outlying demand – too much or too little demand for an average store.
Providing Value
Identifying high value markets and locations as well as improving overall store and enterprise performance is enabled by Predictive Intelligence, analytic methods, and visualization technology.
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