Marketing & Advertising
Allant helps retailers improve marketing and advertising results through its proprietary Marketing Optimization solutions. In addition to outbound communications, Allant ties back tracking and reporting of inbound communication across multiple channels and provides fully integrated multi-channel marketing support including marketing strategy, program management and advanced analytics.
Customer Centricity and Predictive Intelligence
Customer-centric marketing aligns marketing strategies and marketing programs with customer needs and expectations. Allant has leveraged our best-practice methodology and a variety of analytic and modeling techniques to help our clients in generating customer insights and developing customer-centric marketing strategies to optimize their customer portfolio.
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Predictive Intelligence is the art and science of integrating data, technology and predictive analytics to generate actionable customer, merchandising and store portfolio insights. A Predictive Intelligence engine is designed and maintained as a long-term asset that continually generates new, increasingly powerful, customer insights and drives incremental performance improvement and value to the broader organization.
A Better Approach to Customer Strategy
Optimizing your customer portfolio to maximize revenue and profit is now mission critical, making an in-depth understanding of current and potential customer value a basic requirement. As illustrated below, 1% to 5% of current customers typically drive 40% or more of revenue and profit for most retailers, creating an elite customer group. Applying the best approach to acquisition marketing based on customer value establishes the foundation for portfolio optimization which increases the number of highly valuable customers as a percentage over time. This process requires highly predictive customer insight to increase interaction & intimacy with the most valuable customers.
Customer Strategy
Allant’s approach is to first develop a robust customer segmentation architecture that segments customers into groups that have similar value, characteristics, product affinity, behavior and/or needs. Allant then assesses consumer needs and motivations, develops marketing objectives and strategies, defines marketing programs and creates the business case for program execution under various scenarios.
Customer Growth and Retention
Allant has a comprehensive solution framework for growth and retention that includes strategy and program definition, design, analysis, customer experience optimization, marketing process optimization and marketing organization optimization. Allant supports a complete set of data quality management functions, Predictive Intelligence and marketing automation capabilities to fully operationalize insight driven growth and retention programs.
Customer Acquisition
The components of Allant’s customer acquisition solution include acquisition strategy and program definition, direct marketing acquisition program design, list optimization, referral program design and program analysis. Data quality management and marketing automation capabilities support the execution of customer acquisition programs. Budget Optimization
Marketing, at its core, is the ability to anticipate, manage and fulfill consumer demand. Optimizing marketing and advertising budgets requires precision, accuracy and understanding the drivers of demand at the enterprise, market, store and customer levels. Performing a “top down” and “bottom up” reconciliation of demand is part of the solution approach to understanding the drivers for profitable customer relationships. Deconstructing demand, allocating marketing and advertising investments accordingly and then managing the customer lifecycle help optimize campaign spend, store performance, brand spend and the overall profitability of the customer portfolio.
Loyalty Programs
Loyalty programs can be seamlessly integrated into our proposed solution. Depending on the type of loyalty program (points, rewards, discounts, etc), the marketing database can be used to manage this information and drive related marketing programs. In addition to technology integration, Allant has extensive experience and a proven methodology to help retailers launch and grow loyalty programs successfully. We believe that loyalty programs have the highest impact if designed and implemented as an integral part of company’s overall retention and growth strategy. Providing Value
Allant’s Predictive Intelligence approach enables client’s to leverage customer insights to identify, test and roll-out high impact marketing and enterprise growth initiatives at a rate that fits their business.
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