Prevalence^® Multi-Channel Marketing Optimization

Making You The Smartest Marketer

It's all about performance. At Allant, we believe today's marketers need innovative, yet practical approaches to both improve and measure performance, allowing them to realize defined ROI and payback for marketing programs within short time frames. Allant's objective is to deliver the highest performance metrics to clients through integrated online and offline multi-channel database marketing solutions driven by best in class analytic, technology and marketing strategy capabilities.

New Reality for Successful Multi-Channel Marketing

The meaning of the term multi-channel marketing depends on who you ask. To some it is a complex technique allowing marketers to utilize various channels to reach customers and prospects. Others define it as the tactical aggregation of data from disparate data sources, or the execution of multi-channel outbound campaigns based on common business rules or segments. Some define it as the ability to create the best possible sustained relationship and ongoing customer dialog regardless of the touch point.  

No matter how you define multi-channel marketing, its goal is the same:  to optimize marketing spend productivity, program effectiveness and measureable ROI.  In order to achieve this it requires the ability to leverage intelligence about customers, past, present and future, to drive effective segmentation, communication strategies and program execution that can be systematically improved over time as reflected below.  

However, today’s multi-channel marketing execution needs are based on a broader set of channels and communication types than ever before existed - making the process of optimizing marketing perfomance extremely complex.

Allant's Performance Driven Services Model

Allant has built its delivery model around multi-channel marketing optimization.  Our objective is to ensure we help clients tackle this sophisticated challenge as a strategic partner to your business.  At Allant we are all about performance and we ensure that our client intimate services model is built around achieving your objectives as follows:   

ALLANT = PERFORMANCE

1.     Performance Oriented Approach (Integrated analytic and strategic services):  Often marketing spend is directed at acquiring unprofitable customers at the expense of retaining profitable ones that drive 90% of the value.  Allant has developed deep expertise in solving this problem through advanced approaches to customer strategy.  Our approach is built around sourcing the right data and developing predictive insights that drive performance gains and competitive advantage.  This is different from business models built around selling you their data despite the application.

2.     Performance Driven Execution (State of the art multi-channel infrastructure):  To achieve “break out” performance gains through analytic driven programs, marketers must be able to frequently coordinate and synchronize marketing communications across products and channels over time.  Allant has built a state of the art multi-channel marketing infrastructure incorporating best in class technologies, processes and applications that enable dynamic, continuously updated marketing environments for fast program execution, measurement and refinement.  Older, legacy direct mail oriented processing infrastructures won’t support your multi-channel needs. 

3.     Performance Focused Service (Open, flexible, customer focused delivery):  Your performance is our passion and we place the achievement of client business results above all else.  Therefore, we ensure that our account management model delivers quarterly performance reviews including extensive ROI analyses and that our teams are goaled against your objectives.  Additionally, we invest in evaluating new and innovative ways to achieve performance gains through data, analytic, strategic and technology improvements.  Our focus on client success is proven and unique.

Summary

Allant’s goal is to provide clients with the highest performance metrics through integrated on-line and off-line multi-channel database marketing solutions driven by best in class analytic, technology and marketing strategy capabilities.  With a state of the art multi-channel infrastructure, world class analytics and a flexible range of marketing and strategy services, Allant can meet the current and future multi-channel marketing needs of our clients.