Picture it–loyal customers and repeat sales through efficient and effective marketing. Sounds great, but how do you get it? How do you deliver the right message to the right person at the right time with targeted one-to-one communication? The answer–Allant’s Prevalence Email Campaign Management solution.  Our solution provides you with a full-service offering that enables you to convey important, timely information, as well as drive cross-channel purchase behavior and direct call-to-action initiatives. Allant’s solution will allow you to engage in ongoing dialog with your customers and, in turn, strengthen your brand and increase loyalty.

One Stop for Your Multi-Channel Marketing Needs

The Prevalence Email Campaign Management solution is fully integrated with Allant’s multi-channel marketing solution. With Allant, you can integrate data across all customer touchpoints within a centrally maintained multi-channel data repository, supported by advanced models and analytics, to achieve superior results and ROI. In addition, you have the ability to leverage Allant’s analytical staff to develop models that identify the most appropriate communication channel(s), frequencies and offers to achieve optimal performance for your multi-channel initiatives.

Our Approach—Engage at Every Stage

Allant utilizes a lifecycle approach in the creation of email programs and overall strategy. We go beyond traditional email campaigns by creating repeatable and potentially automated email programs—incorporating specific customer responses to campaigns, purchases made or behavior exhibited on a website and providing the basis for the effective implementation of real-time or event based triggers.

• Collaborative client engagement model
• Lifecycle based approach in creation of email programs
• Creation of email strategy to engage with customers at the right time with the
  right message
• Integration of all interactions / touchpoints across multiple channels to create complete customer visualization
• Iterative learning to optimize recurring campaigns

SOLUTION OVERVIEW

The Prevalence Email Campaign Management Solution is comprised of the following components:

Data Integration

Allant’s email campaign management solution creates a comprehensive customer view across all touchpoints—allowing you to integrate data from multiple disparate sources including telephone, direct mail, email, website, POS/ATM, transactional, customer service, campaign history, and many others. This integration facilitates optimized marketing strategy for channel and frequency and allows for the creation of complex analytic models.

Data Management

Once data is incorporated into Allant’s multi-channel environment, we work to ensure it is as usable and accessible as possible. From ensuring your offline and online databases are synchronized to data capture through web-based preference centers to leveraging data assets through analytics/modeling and data enhancement, we have the standard tools and processes that allow you to derive the greatest value from your data.

Dynamic Content and Personalization

Use of dynamic content and personalization is a proven way to increase customer loyalty and retention by increasing the relevance of the communications. These campaigns are higher performing than standard “batch and blast” emails and provide for a higher realized ROI. Furthermore, significant gains can be made from the reduction of time and resources required to create multiple email creatives.

Real-Time / Event Based Triggered Emails

The implementation of an effective trigger-based email strategy provides for the timely communication to your customers based on highly indicative data points such as customer behavior on a website. This increases the relevancy of email communications and the likelihood that a customer will respond. The trigger capability provided by Allant allows for the incorporation of text or HTML email creative, as well as other advanced capabilities such as dynamic content or personalization.

Deliverability Toolset

Maximizing client deliverability is priority #1. To accomplish this we leverage robust monitoring and reporting utilities such as campaign preview, mailbox monitor, blacklist alert and reputation monitor to keep on top of bounces, complaints, and ISP reputation. We have strong relationships with ISPs, stay on top of industry initiatives and trends and proactively share knowledge with you as we collaboratively evolve your email strategy.

Reporting and Assessment

Analysis is critical to uncovering trends in your campaigns and their overall effectiveness. Whether you prefer standard email performance reports or have a need to create a custom report, we can do it. Allant has a powerful suite of reporting and analysis tools available to you. We also have expert resources that will leverage these reports to create actionable plans to maximize your future performance and ROI.