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Savvy ROI Marketing Spend: Bang for Your Buck in Today's Economy
June 1 , 2009
10th Annual Marketing World 2009
Hard Rock Cafe, New York, NY
In today’s economy the pressure for marketing accountability is intense. With consumers holding back and corporate budgets under scrutiny, marketers must justify their activities and find options that lower costs and produce results quickly. This highly interactive session will give you ‘CFO-ready’ ideas for creating measurable results and increasing your marketing yield. Whether your challenge is off-line vs. on-line spending, B2B, B2C, or measurement tools, bring your questions and get answers to how marketers across industries are proving results, defending budgets and positioning their businesses to grow and thrive.
Key Take-Aways:
- Best practices for monetizing your marketing spend in challenging times
- Peer level insights on what’s working now and how to prepare for the next growth cycle
- Quick ideas for increasing the ‘CFO Relevance’ of your marketing ROI toolkit
Facilitator
Kurt Janvrin, Senior Principal, Allant Professional Services, The Allant Group
Data In The Digital World: Transforming Data Into Insights
May 12, 2009
First Annual Marketing and Advertising Though Leaders Summit
Grand Hyatt New York, New York, NY
Panelist
- Eric Schmitt, Executive Vice President and Senior Principal, Professional Services Group, The Allant Group
Using Offer Propensity Modeling and Affinium Campaign To Drive DM Response
November 18, 2008
Unica Regional Users Group
Gleacher Center, Chicago, IL
Speaker
- Eric Schmitt, Executive Vice President and Senior Principal, Professional Services Group, The Allant Group
The Marketing Mix: Place Your Bets
November 10, 2008 (11:45am-12:30pm)
2008 CTAM Summit
Hynes Convention Center , Boston, MA
Speaker
- Eric Schmitt, Executive Vice President and Senior Principal, Professional Services Group, The Allant Group
Integrated Campaign Management and Modeling To Market Subscription Services
April 27-30, 2008
Marketing Innovation Summit
Sheraton New Orleans Hotel
, New Orleans, LA
Speaker
- Eric Schmitt, Executive Vice President and Senior Principal, Professional Services Group, The Allant Group
Turn Multi-Channel Hype Into Reality
December 12, 2007
NCDM
Mandalay Bay Resort & Casino, Las Vegas, NV
Speaker
- Eric Schmitt, Executive Vice President and Senior Principal, Professional Services Group, The Allant Group
The Database - Web Integration Imperative
November 7, 2007
CADM's Bob Stone Education Day 2007
University of Chicago Gleacher Center, Chicago, IL
Speaker
- Eric Schmitt, Executive Vice President and Senior Principal, Professional Services Group, The Allant Group
Crafting Insight Driven Loyalty Programs
June 14, 2007
Fred Newell CRMC 2007
Westin River North, Chicago, IL
Speakers
- Jim Roemmer, Senior Principal, Professional Services Group, The Allant Group
- Jon Kosoff, Director of Direct Marketing, Arden B
Marketing Trends 2007-2008
May 9, 2007
Unica's Marketing Innovation Summit 2007
JW Marriott Spa and Resort, Las Vegas, NV
Speaker
- Eric Schmitt, Executive Vice President and Senior Principal, Professional Services Group, The Allant Group
Maintaining High Ethical Standards: Your Competitive Advantage
May 1, 2007, from 11:30am - 12:25pm
CADM Direct Marketing Days & Expo
Missouri Room, Sheraton Chicago Hotel & Towers, Chicago, IL
Speakers
- Don Hinman, Ph.D., Executive Vice President, Product Development and Senior Principal, Professional Services Group, The Allant Group
- Marsha Goldberger, Director, Ethics and Consumer Affiars, Direct Marketing Association
Prospecting for Consumer Gold – The List Rental vs. Prospect Database Debate
April 30 - May 1, 2007
CADM Direct Marketing Days & Expo
Sheraton Chicago Hotel & Towers, Chicago, IL
Speaker
- Caryn Gray , Principal, Professional Services Group, The Allant Group
Panel Discussion: The Challenges of Compiling and Using Today's Compiled Files
December 12, 2006 at 2-3:15pm
National Center for Database Marketing (NCDM)
Caribe Royale Resort & Convention Center, Orlando, FL
Speaker
- Don Hinman, Ph.D., Executive Vice President, Product Development and Senior Principal, Professional Services Group, The Allant Group
Database Marketing: Outsource or In-house? Yes.
December 13, 2006 at 8am - 9:15am
National Center for Database Marketing (NCDM)
Caribe Royale Resort & Convention Center, Orlando, FL
Speaker
- Eric Schmitt, Senior Principal, Professional Services Group, The Allant Group
What’s New (and Old) in the List and Database Arena
November 8, 2006
CADM's Bob Stone Education Day
Holiday Inn - Chicago Mart Plaza, Chicago, IL
Speaker
- Don Hinman, Ph.D., Executive Vice President, Product Development and Senior Principal, Professional Services Group, The Allant Group
Greater Than the Sum of The Parts
November 8, 2006
CADM's Bob Stone Education Day
Holiday Inn - Chicago Mart Plaza, Chicago, IL
Speaker
- Alan Thompson, Director of Multi-Channel Marketing & E-Marketing, The Allant Group
The Hottest Trends in Consumer Information to Improve Marketing and Sales Strategies
Breakfast Panel Session in conjunction with the DM Days Annual New York Conference & Expo
June 21, 2006 at 8:45am
Speakers
- Don Hinman, Ph.D., Executive Vice President, Product Development and Senior Principal, Professional Services Group, The Allant Group
- Don Neal, President, Echelon Marketing Group
- Peter Harvey, President and CEO, Intellidyn
Roundtable: The Analytic Footprint
June 16, 2006
12th Annual Newell Customer Relationship Management Conference
Fairmont Hotel, Chicago, IL
Speaker
- Mark Kovscek, Senior Principal, Professional Services Group, The Allant Group
Roundtable: Customer-Centric Retailing
June 15, 2006
12th Annual Newell Customer Relationship Management Conference
Fairmont Hotel, Chicago, IL
Speaker
- Mark Kovscek, Senior Principal, Professional Services Group, The Allant Group
Keynote Speaker: Insights on Segmentation
May 5, 2006
SRC's Extend 2006 Conference - Disruptive Technology
Hyatt Regency Huntington Beach Resort & Spa in Huntington Beach, CA
Speaker
- Don Hinman, Ph.D., Executive Vice President, Product Development and Senior Principal, Professional Services Group, The Allant Group
Centralizing for Efficiency
May 4, 2006 at 8am
Forrester's Database Marketing Council May 2006 Member Meeting
Naples Grande Resort, Naples, FL
Speaker
- Mark Kovscek, Senior Principal, Professional Services Group, The Allant Group
Keynote Speaker: Why Many Marketers are Geo-Illiterate! (For more details, click here to read the news release)
May 2, 2006
ESRI GeoInfo Summit
Marriott Boston Copley Place in Boston, MA
Speaker
- Don Hinman, Ph.D., Executive Vice President, Product Development and Senior Principal, Professional Services Group, The Allant Group
Centralizing for Efficiency
March 23, 2006 at 2pm
SRI's Database Marketing: Growth and Retention Conference
Renaissance Seattle Hotel, Seattle, WA
Speaker
- Mark Kovscek, Senior Principal, Professional Services Group, The Allant Group
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