For the past decade Allant has been providing powerful multi-channel marketing solutions to Telecom organizations. As a leading marketing services provider with expansive telecom capabilities, Allant leverages both transactional processing systems and multi-channel marketing database technologies in solutions tailored to Telecom providers. Coupled with deep analytic expertise, Allant is able to achieve measurable, insight driven performance improvements that easily scale across marketing channels and divisions.

Telecom’s “triple play” initiative is a competitive race that hinges on marketing strategies that achieve:

• Fast time to market with new product / service combinations
• Highly effective multi-channel contact strategies that get results
• Acquisition and retention of most valuable customers

The direct correlation between number of services provided to a customer and length of retention is significant. Yet systematic identification, growth and retention of multi-service customers remains an elusive process that is under constant attack from competitive alternatives and price pressure.

Allant brings all of the core marketing skills and tools needed to achieve competitive advantage in acquiring, growing and retaining highly valuable multi-service customers. We have helped Telecom clients with the following:

• Enterprise multi-channel contact strategy and vendor management
• Closed loop single and multi-channel lead management systems
• Integrated on-line and off-line acquisition marketing solutions
• Extensive customer strategy, analytic and modeling services
• Marketing performance monitoring and performance systems
• CDI and data management services
• List processing and optimization

Allant helps Telecom clients systematically improve marketing performance through a wide range of capabilities that will enable you to:

• Understand customer needs and wants at an individual level,
• Reach quickly to competitor campaigns with compelling offers,
• Use an analytically drive “test and learn” approach to strengthen your customer relationships and ROI, and
• Identify and execute the combination of message and offer package that can beat a competitor’s current message, offer and service bundle

Contact Allant today to determine how we can solve your marketing challenges.