Challenge
To help a publisher more effectively and affordably manage its customer relationships and to improve the flow of information between the publisher and its many telemarketing vendors.

Solution
The Allant team designed and built an extensive data warehouse - the foundation for the company's new relationship management system. This new database centralized the information gathered during the company's frequent telemarketing campaigns. The team took on the management of the database and used it to generate valuable reports for the publisher. They also supervised the use of the database in the company's subsequent telemarketing efforts. The team has also helped the publisher continue to improve its campaigns by mining data and analyzing customer response.

Results
The database system has helped the publisher to capture more information from its prospects and customers. Allant's process management and information analysis have allowed the publisher to refine its contact management strategies, reduce its time to market, and ultimately, build stronger customer relationships.