Challenge
To effectively manage IB / OB vendor processing and to increase campaign performance.

Solution
Allant put in place a telemarketing contact management system that helped the client to create a closed loop campaign process with 100% tracking and measurement. Allant integrated over four environments within one year, created on-line daily activity tracking reports and a comprehensive compliance archiving and processing system.

Over time, Allant helped the client improve the sequencing of marketing efforts across channels, within campaigns to increase response rates.

Results
The client increased annual sales by 5% and reduced annual marketing operational costs by 15% realizing a 400% annualized ROI (pre-tax return) for consumer campaigns.