Challenge
To return highest number of updated / changed phone numbers to campaign files in progress.

Solution
By using Prevalence Phone Append, Allant performed the following steps:

• Triple match append process with sequential searches for non-verified or unmatched records only
• Premium RBOC append for remaining records
• Area code update to further identify changed phones

Allant's next step is to integrate triple match append process on front end of all campaign files to reduce wrong numbers, thereby improving campaign ROI and increasing agent productivity.

Results
Up to 45% of wrong numbers were corrected on campaign files.