Customer Portfolio Value Distribution

The implications of such customer value disparity are clear for marketers who are eager to unlock the growth potential of their company. In order to establish intimacy that influences the actions of high value customers, and those that look like them, the need for deep insights into the value, characteristics, preferences, attitudes and behaviors of customers is essential. And Allant addresses this need with proprietary insight driven marketing solutions.

Insight driven marketing allows you to set the bar higher by improving customer relationships, experience and satisfaction through greatly improved marketing initiatives. Insight driven marketing is vital to optimizing your customer portfolio by increasing and retaining high value customers, as well as aligning marketing spend at a customer level based on measurable ROI.

Insight Driven Marketing Performance

As a pioneer in insight driven marketing, Allant has generated exceptional performance improvement for clients through its proprietary Marketing Optimization solutions. Marketing Optimization achieves the goals of best of breed insight driven marketing by generating continual performance lift from optimizing marketing spend productivity, strategy and results. It provides an intense focus on demonstrating performance improvement and increasing value. While the degree of improvement depends on a number of factors, Allant clients can expect to realize tactical performance improvements in the following ranges:

Clients also realize broader benefits at a strategic level. Strategic performance improvement opportunities include:

• Increased customer growth, retention and loyalty
• More easily sustained steady top line growth
• Improved ability to innovate around customer needs
• Enhanced quality of decisions effecting corporate strategy
• Increased productivity
• Achievement of real competitive advantage

Allant has further differentiated itself from other marketing service providers by focusing on key performance drivers that help us generate exceptional results for our clients. These include:

• An intense focus, resulting in a leadership position, on growth, retention and loyalty solutions gives Allant clients a dramatic new growth opportunity
• Insight driven marketing thought leadership ensures leading edge innovation in developing and executing best practice approaches to solving marketing challenges
• Pre-integrated strategic and analytic solution components are configured into comprehensive Marketing Optimization solution frameworks where insights can quickly and systematically be operationalized and measured
• Predictive Intelligence approach for manufacturing highly predictive derived data maximizes analytic performance. Predictive Intelligence provides clients with a long term asset that continually gets smarter, increases predictive power and supports innovation
• Intense focus on marketing performance measurement gives clients the strategic information and analysis they need to turn insights into action

Competitive Positioning

As a result, Allant is uniquely positioned among other Marketing Services Providers as illustrated below. The advantage to Allant’s clients is a unique, balanced integration of the critical analytic and operational components needed for achieving best of breed insight driven marketing performance.

Operationalizing Insights

Allant provides Marketing Optimization solutions with analytic and operational infrastructures that provide critical advantages. Our infrastructure operationalizes analytic findings, handles complex multi-channel marketing execution and overcomes difficult data quality obstacles. Allant’s advantages are summarized below:

Allant Approach	Advantage
Supports analytic and operational marketing processes	Provides flexibility and leverage of existing systems
Analytic outputs are connected to operational systems	Customer insights are executed faster
Addresses contact and customer data quality problems	Broadens and heightens data quality improvements
Analytic "heavy lifting" supported by best in class resources	Leverages higher performance Predictive Intelligence driven analytics
Analytic and marketing processes are disentangled	User data access and work flow is unencumbered
Analytic and operational measurement / innovation	Robust performance improvements are made actionable

Why Allant?

In summary, Allant creates competitive advantage for clients through innovative and comprehensive Marketing Optimization solutions which directly address today’s marketing challenges. We support marketers’ compelling business requirements from a skill, performance and solution perspective. We offer flexibility in closing capability gaps so you can leverage existing investments but still optimize performance through best of breed insight driven marketing services. Allant offers a variety of engagement approaches to assess the value we can create for your organization. Consider contacting Allant now to see what we can do for you, your department and your organization.