FRESH PERSPECTIVE

Insight and expertise at the intersection of data, technology and privacy.

Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.

INNOVATION ON DISPLAY

Industry events and appearances, on the road and in person.

Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.

NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

NCOA sources: one is good, two is better, three is best

August 6, 2018

While it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner
improved results for our customers resulting in
significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using
two 
national consumer data sources.

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The Value of Customer Lifetime Value

August 3, 2018

​Understanding the lifetime value of customers is a cornerstone-centric marketing approach throughout the entire customer lifecycle built on treating customers as assets and focusing on acquiring, developing, and retaining customers with high potential value.

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