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Allant Group, a premier marketing technology provider specializing in customer data and analytics, was recently included as one of the top companies in The Forrester Wave™: Customer Analytics Services Providers (CASP), Q3 2017 report. According to Forrester, “Allant excels at the customer data dirty work. Many of Allant’s strengths lie in its database-marketing heritage. It has a team of business-savvy data scientists who specialize in applied customer analytics.”Read More
Customer retention is much more than simply measuring how many customers are still active 12 months after they begin a relationship with your company. It’s much more than trying to please everybody who walks in the door or orders from your online store. It is, in fact, a perpetual process that is all about profitable allocation of limited resources. How best to focus your dollars to know where customers are in the buying cycle, what behaviors distinguish one customer from another and which customers are worthy of effort in moving them toward upward migration. The key and often overlooked component of retention is to have the discipline to ignore the disengaged.Read More
Customer service can have a huge impact on your bottom line, make or break your reputation, and is critical to competing effectively. And, it is no secret that I am obsessed with customer service, because I am in charge of the client experience at Allant.Read More
It’s no secret…Insurance companies have a wealth of data and have historically used data to minimize risk and run their business. According to Forrester Research, insurance firms are sitting on more structured, semi-structured, and unstructured data than any other industryRead More
Analytics means different things to different people and that’s OK! The common themes are as follows. Given the continued interest from clients about Analytics, I feel the need to use this platform to describe what is happening in the Predictive Analytics Ecosystem. These are exciting times for Allant and I’m thrilled that we have the resources with analytics in their DNA to help us navigate all of the buzz. With the proliferation of data and “analytics” in the marketplace, I often need to ask folks externally, “WHAT DO YOU MEAN BY ANALYTICS!”?Read More
There’s no doubt that the B2B predictive data analytics revolution is upon us. According to Forrester Research’s July 2015 report, “New Technologies Emerge to Help Unearth Buyer Insight from Mountains of B2B Data,” almost “two-thirds of business decision-makers are implementing or upgrading predictive analytics solutions today or plan to do so within the next 12 months.”Read More