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5 Tips to Approach Identity Resolution

December 2, 2021

In The Art of War, Sun Tzu advises his readers to “know your enemy” if they want to succeed on the battlefield. As digital-era marketers, we need to not only know our enemy (the competition), we must, above all know our customers in order to succeed in the art (and science) of marketing. So, how…

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phone displaying restaurants nearby

eBook: Location-Based Marketing

November 16, 2021

Location-based marketing is widely used in omnichannel marketing strategies, but brands and marketers alike fall short in utilizing mobile location data to its fullest extent. Download our new eBook to learn how to: Gain market share without expanding your retail footprint Take advantage of opt-in advertising opportunities to drive promotions and foot traffic Leverage the…

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The Value of Marketing

August 18, 2021

What if you knew how each of your marketing activities would impact the revenue potential of your sales opportunities? And what if you could choose the best possible combination of marketing activities for your target audience? You can! Download our new eBook to learn how to: Leverage your media spend to influence and accelerate opportunities.…

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desktop tablet and smart phone submitting data to one cloud

Extending Cloud Capabilities with APIs: Some Shortcuts

August 12, 2021

Wish the cloud application you use had a specific report? Lacking the ability to schedule data exports? You’re not alone. But there are options. One great thing about cloud applications is that most have a public API, or Application Programming Interface, available. Using the public API, we can often gather the data we need for…

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man circling prospects on board

The Persuasive Power of Personalization

July 6, 2021

Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…

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woman opening email

Dynamic Email Personalization

May 6, 2021

Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…

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