As I reflect back on 2018 and think about all the accomplishments we’ve had at Allant, one that ranks among the top is being involved with the West Suburban Community Pantry. It was also the easiest. All we had to do was email our employees about the need in our community and what happened next was no surprise! The Allant Team came through and brought in over 510 pounds of food.
Losing customers is inevitable. Determining which ones you’ve lost and those you want to win back is key to properly allocating your marketing budget.
First…Get to Know Your Customers
The first step in winning back lost customers is defining “lost.” Depending on your area of business, one definition is not likely to cover all of them, ruling out a “one size fits all” approach.