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As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.Read More
Whether you’re new to gamification in your marketing strategy, or looking for practical use cases to use it in your campaigns, here are the top 5 benefits of marketing gamification.Read More
From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.Read More
A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.Read More
Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.Read More
Whether helping to implement location-based marketing, multi-touch attribution, or providing data analysis and augmentation to get the best possible ROI on a new Treasure Data CDP, our broad tech experience here at Allant Group makes for a unique perspective on tech trends. Hint: CDPs are replacing CRM, and are also making inroads into midsized companies. Stephanie…Read More
How Patient Data Informs Marketing Decisions From the Affordable Care Act to Covid 19 vaccinations, healthcare is a complex, endlessly debated, and often controversial topic. But, whatever your point of view on the level of government involvement in the delivery of healthcare, it is clearly Big Business – 18 percent of the United States’ gross…Read More
In The Art of War, Sun Tzu advises his readers to “know your enemy” if they want to succeed on the battlefield. As digital-era marketers, we need to not only know our enemy (the competition), we must, above all know our customers in order to succeed in the art (and science) of marketing. So, how…Read More
Location-based marketing is widely used in omnichannel marketing strategies, but brands and marketers alike fall short in utilizing mobile location data to its fullest extent. Download our new eBook to learn how to: Gain market share without expanding your retail footprint Take advantage of opt-in advertising opportunities to drive promotions and foot traffic Leverage the…Read More
Wish the cloud application you use had a specific report? Lacking the ability to schedule data exports? You’re not alone. But there are options. One great thing about cloud applications is that most have a public API, or Application Programming Interface, available. Using the public API, we can often gather the data we need for…Read More
Google Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023. This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More Time for Alternatives The delay gives publishers and advertisers…Read More
Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…Read More
Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…Read More
Unlock the value of your data to unleash actionable insights for improving marketing performance.Read More
CMOs who assess their digital performance and benchmark it against competitors are better prepared to optimize every channel.Read More