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By Mary Kay Scholtens, SVP Data & Identity Services Google Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023. This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More…Read More
Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…Read More
Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…Read More
The COVID-19 pandemic has turned marketing models upside down, forcing brands to respond to rapidly changing customer behaviors and motivations.Read More
The majority of retail sales in the U.S. still occur in physical stores; but online shopping continues to grow. As a result of COVID-19, even more people are moving toward online shopping, seeking contactless shopping experiences. By 2023, eCommerce sales are expected to grow to 300 million online shoppers, or 91% of the U.S. population.Read More
The CCPA has begun the congressional tightening of borders around personal data. While it requires data-driven businesses to adapt, it also favors precise strategic marketing. California’s new privacy legislation is driving how we’ll need to approach consumer data.Read More
Privacy: It’s becoming a much bigger presence within business data in 2020 and will only increase. California has taken the lead for what will surely follow. Keeping current with legislation will help position data-driven businesses for compliance, adaptation and opportunity.Read More
Remembering that not every customer is created equal can be crucial to winning your game of “Winback Hide & Seek.” A number of issues can cause customers to appear to go into hiding, but before seeking them out, you must determine if they are really hiding, waiting for you to seek them out or lost altogether. Looking closer at how your customers have interacted with your brand will help you figure out if they have truly been lost.Read More
Understanding the lifetime value of customers is a cornerstone-centric marketing approach throughout the entire customer lifecycle built on treating customers as assets and focusing on acquiring, developing, and retaining customers with high potential value.Read More
On the webinar, Brandon talked about how companies are using customer lifetime value to win, serve, and retain customers today. He also presented best practices for overcoming the data and organizational challenges typically associated with lifetime value. Finally, he revealed on how to get started with lifetime value.Read More
Customer retention is much more than simply measuring how many customers are still active 12 months after they begin a relationship with your company. It’s much more than trying to please everybody who walks in the door or orders from your online store. It is, in fact, a perpetual process that is all about profitable allocation of limited resources. How best to focus your dollars to know where customers are in the buying cycle, what behaviors distinguish one customer from another and which customers are worthy of effort in moving them toward upward migration. The key and often overlooked component of retention is to have the discipline to ignore the disengaged.Read More
It’s no secret…Insurance companies have a wealth of data and have historically used data to minimize risk and run their business. According to Forrester Research, insurance firms are sitting on more structured, semi-structured, and unstructured data than any other industryRead More