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Extending Cloud Capabilities with APIs: Some Shortcuts

August 12, 2021

Wish the cloud application you use had a specific report? Lacking the ability to schedule data exports? You’re not alone. But there are options. One great thing about cloud applications is that most have a public API, or Application Programming Interface, available. Using the public API, we can often gather the data we need for…

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man circling prospects on board

The Persuasive Power of Personalization

July 6, 2021

Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…

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Dynamic Email Personalization

May 6, 2021

Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…

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Seizing Data Insights When It Really Counts

November 13, 2020

Marketing departments are under pressure. The pandemic has wreaked havoc on businesses large and small, increasing the reliance on marketing to generate more leads and drive more revenue to make up for pandemic-induced shortfalls.

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Know the What, When and How to Reach Your Best Customers.

July 6, 2020

​The majority of retail sales in the U.S. still occur in physical stores; but online shopping continues to grow. As a result of COVID-19, even more people are moving toward online shopping, seeking contactless shopping experiences. By 2023, eCommerce sales are expected to grow to 300 million online shoppers, or 91% of the U.S. population.

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Do you want to Winback Lost Customers?

November 12, 2018

Remembering that not every customer is created equal can be crucial to winning your game of “Winback Hide & Seek.” A number of issues can cause customers to appear to go into hiding, but before seeking them out, you must determine if they are really hiding, waiting for you to seek them out or lost altogether. Looking closer at how your customers have interacted with your brand will help you figure out if they have truly been lost.

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The Value of Customer Lifetime Value

August 3, 2018

​Understanding the lifetime value of customers is a cornerstone-centric marketing approach throughout the entire customer lifecycle built on treating customers as assets and focusing on acquiring, developing, and retaining customers with high potential value.

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Unlock “The Value” In Customer Lifetime Value

July 2, 2018

On the webinar, Brandon talked about how companies are using customer lifetime value to win, serve, and retain customers today. He also presented best practices for overcoming the data and organizational challenges typically associated with lifetime value. Finally, he revealed on how to get started with lifetime value.

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Find the “relevance” in your data

February 20, 2018

Staying relevant is the key to surviving in today’s world. The world is advancing at a phenomenal pace. How do you keep up with, harness, and leverage the vast amount of information available to you?

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Customer Lifecycle: Customer Retention is Even More Important Than You Think

September 13, 2017

Customer retention is much more than simply measuring how many customers are still active 12 months after they begin a relationship with your company. It’s much more than trying to please everybody who walks in the door or orders from your online store. It is, in fact, a perpetual process that is all about profitable allocation of limited resources. How best to focus your dollars to know where customers are in the buying cycle, what behaviors distinguish one customer from another and which customers are worthy of effort in moving them toward upward migration. The key and often overlooked component of retention is to have the discipline to ignore the disengaged.

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