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What if you knew how each of your marketing activities would impact the revenue potential of your sales opportunities? And what if you could choose the best possible combination of marketing activities for your target audience? You can! Download our new eBook to learn how to: Leverage your media spend to influence and accelerate opportunities.…Read More
Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…Read More
The COVID-19 pandemic has turned marketing models upside down, forcing brands to respond to rapidly changing customer behaviors and motivations.Read More
Customer Data Platforms (CDPs) emerged to offer marketers a single, real-time view of their customers, but it’s taken a while for solutions to provide meaningful results.Read More
The COVID-19 pandemic took everyone by surprise, but companies with well-developed data strategies have been more adaptable to changing consumer behaviors and the impact of lockdown restrictions. These nimble, data-driven companies are connecting with customers and communities in innovative ways, seizing new opportunities for creating meaningful experiences, staying profitable, and driving growth.Read More
With brands squarely in recovery mode and a captive audience doing even more shopping online, cobbling together a unified profile is as urgent as ever. Cross device identification (XDID) connects a unified view to every available data point linked to the customer both on- and offline.Read More
Customer data platforms (CDPs) emerged to offer marketers the single, real-time customer view that they need. The excitement over them quickly created many new technologies and oversized expectations.Read More
Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay.Read More
Consumer privacy is a hot topic that is not going away any time soon. Consumers are increasingly concerned about their personal information for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all too common.Read More
Social Media Automation, however, is a fairly new concept, primarily because of how new Social Media is in general as a business tool. Recent feature updates such as Messenger and the deployment of Bots present both opportunities and threats, not only to a customer’s experience but also to a brand’s reputation.Read More
While it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner
improved results for our customers resulting in
significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using
national consumer data sources.