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Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…Read More
Understanding the lifetime value of customers is a cornerstone-centric marketing approach throughout the entire customer lifecycle built on treating customers as assets and focusing on acquiring, developing, and retaining customers with high potential value.Read More