FRESH PERSPECTIVE

Insight and expertise at the intersection of data, technology and privacy.

Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.

INNOVATION ON DISPLAY

Industry events and appearances, on the road and in person.

Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.

NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

Talking Strategic Partnerships With Mike Tworek Of Allant Group

January 9, 2018

As a new marketing coordinator, I wanted to understand the various aspects of the Allant Group. Through my quest to learn more, I got to sit down and speak with Mike Tworek, Director of Business Development and Indirect Sales at Allant Group. Mike is in charge of strategic partnerships and we met to talk specifically about the relationship between Allant Group and RedPoint Global.

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Allant Group among the ten most significant Customer Analytics Service Providers

September 26, 2017

Allant Group, a premier marketing technology provider specializing in customer data and analytics, was recently included as one of the top companies in The Forrester Wave™: Customer Analytics Services Providers (CASP), Q3 2017 report. According to Forrester, “Allant excels at the customer data dirty work. Many of Allant’s strengths lie in its database-marketing heritage. It has a team of business-savvy data scientists who specialize in applied customer analytics.” 

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Customer Lifecycle: Customer Retention is Even More Important Than You Think

September 13, 2017

Customer retention is much more than simply measuring how many customers are still active 12 months after they begin a relationship with your company. It’s much more than trying to please everybody who walks in the door or orders from your online store. It is, in fact, a perpetual process that is all about profitable allocation of limited resources. How best to focus your dollars to know where customers are in the buying cycle, what behaviors distinguish one customer from another and which customers are worthy of effort in moving them toward upward migration. The key and often overlooked component of retention is to have the discipline to ignore the disengaged.

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Aligning Customer Service with Company Culture

August 15, 2017

Customer service can have a huge impact on your bottom line, make or break your reputation, and is critical to competing effectively. And, it is no secret that I am obsessed with customer service, because I am in charge of the client experience at Allant.  

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Aspiration vs. perspiration

July 27, 2017

“What I did during my summer vacation” was my favorite assignment each school year. As we make the turn for the last remaining days of summer, I recently took stock in what I have done to prepare for my annual essay (which has now become a blog).  This summer I have had the opportunity to participate in many discussions with prospective clients and have conversations with quite a few attendees at several
conferences I attended.

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Top 10 ways to Attract and Retain Millennials

June 29, 2017

To really find out what Millennials wanted from employers I had to ask them. I interviewed a group of Millennials that were getting ready to graduate college and enter the work force. They wanted things like, collaboration, mentoring, motivation, to work in groups and have a strong work/life balance. Wait, am I a Millennial? I want those things as well. Let me get some more data before I can jump on the millennial bandwagon.

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Through the Eyes of an Intern: A behind the scenes look into CRMC 2017

June 19, 2017

I walked into the Hilton Chicago feeling very nervous and especially intimidated at my being a millennial surrounded by executives. But after meeting Devon and Staci along with the rest of the CRMC leadership I was put at ease as they truly made me feel a part of their team.  They made my experience with CRMC an enjoyable and memorable one and I was so glad to help them.

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What Do You Mean By “Analytics”?

February 7, 2017

Analytics means different things to different people and that’s OK! The common themes are as follows. Given the continued interest from clients about Analytics, I feel the need to use this platform to describe what is happening in the Predictive Analytics Ecosystem. These are exciting times for Allant and I’m thrilled that we have the resources with analytics in their DNA to help us navigate all of the buzz. With the proliferation of data and “analytics” in the marketplace, I often need to ask folks externally, “WHAT DO YOU MEAN BY ANALYTICS!”? 

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The Top 5 Questions to Ask When Choosing a Predictive Analytics Solution

January 4, 2017

There’s no doubt that the B2B predictive data analytics revolution is upon us. According to Forrester Research’s July 2015 report, “New Technologies Emerge to Help Unearth Buyer Insight from Mountains of B2B Data,” almost “two-thirds of business decision-makers are implementing or upgrading predictive analytics solutions today or plan to do so within the next 12 months.”

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