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A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship. Perhaps that’s also why in a recent Consumer Survey, there’s an increased customer awareness around data privacy. To be specific, 84% of respondents wanted brands to be…Read More
If the last few years have taught us anything, the real test of a retail brand is how well they adapt to change. The truth is, the retail industry has changed more in the past three years than in the last 50. And to say customer acquisition and paid marketing costs have skyrocketed would be…Read More
As a new marketing coordinator, I wanted to understand the various aspects of the Allant Group. Through my quest to learn more, I got to sit down and speak with Mike Tworek, Director of Business Development and Indirect Sales at Allant Group. Mike is in charge of strategic partnerships and we met to talk specifically about the relationship between Allant Group and RedPoint Global.Read More