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A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship. Perhaps that’s also why in a recent Consumer Survey, there’s an increased customer awareness around data privacy. To be specific, 84% of respondents wanted brands to be…
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If the last few years have taught us anything, the real test of a retail brand is how well they adapt to change. The truth is, the retail industry has changed more in the past three years than in the last 50. And to say customer acquisition and paid marketing costs have skyrocketed would be…
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Marketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.
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Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay.
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