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A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship. Perhaps that’s also why in a recent Consumer Survey, there’s an increased customer awareness around data privacy. To be specific, 84% of respondents wanted brands to be…
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If the last few years have taught us anything, the real test of a retail brand is how well they adapt to change. The truth is, the retail industry has changed more in the past three years than in the last 50. And to say customer acquisition and paid marketing costs have skyrocketed would be…
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Why Data-Driven Insurance Companies Win Consumer expectations for their interactions with insurance providers have risen dramatically in recent years. From the policy application experience to the claim filing process, consumers are clamoring for more personalized and streamlined digital encounters akin to those they have become used to from top retail, financial services, and E-commerce brands.…
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How Patient Data Informs Marketing Decisions From the Affordable Care Act to Covid 19 vaccinations, healthcare is a complex, endlessly debated, and often controversial topic. But, whatever your point of view on the level of government involvement in the delivery of healthcare, it is clearly Big Business – 18 percent of the United States’ gross…
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