ACCOUNT MANAGEMENT: Improve Customer Experience Allant Group built its strategic approach to account management on the simple concept that marketing activities are undertaken to drive client revenue and profitability. Our account team has a client-centric focus and draws on expertise from across our various functional departments including client services, strategy and analytics, campaign execution, and technology. As a valued client and partner, your business and marketing objectives are the central point around which the account team is structured. Allant Group believes consistency contributes to the success of the relationship. Therefore, we provide a dedicated account team structure that remains consistent on a day-to-day basis.
LIST OPTIMIZATION:Right Message at the Right Time At Allant Group, we frequently leverage data to provide personalized content and relevant offers for our customers. Additionally, data is leveraged for trigger-based campaign strategies including welcome emails, birthday notifications, purchase history information, and point threshold notifications for rewards based loyalty programs.
CAMPAIGN EXECUTION: Drive Better Results Allant Group collaborates with our clients for campaign execution to translate complex business objectives to technical builds. A majority of the campaigns we execute contain complex business rules and segmentation / versioning parameters all of which are tracked and measured at the segment / version level.