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​Case Study:

new opportunities for insurance

creating new opportunities for the insurance industry

BACKGROUND
A major U.S. Insurance Provider sought to expand its client base by marketing its products to the customers of partner financial institutions.  For regulatory reasons, the insurance company needed to engage with Allant as a Third Party Processor. Additionally, they wanted to utilize Allant’s analytic and strategic expertise to manage their target marketing efforts more efficiently.

CHALLENGE
Customers are less engaged and somewhat unresponsive to marketing messages. It is hard to leverage current customer base because they only need you when they need you. If keeping clients is important, then keeping them engaged on their terms needs to be a priority. 

Insurance companies have a huge amount of data that creates new opportunities. This data can uncover who their best customer is and what segmentation is most profitable. Leveraging this data and using it to market, retain and grow is the challenge.

​APPROACH
  • Align data to maximize insights and reporting
  • Enhance the knowledge of customers through customer profiling to target new markets and opportunities
  • Develop effective response models to predict prospects most likely to purchase and retain insurance products
  • Utilize Allant’s OneTouch Data Hub to integrate multiple client and suppression files together for reaching targeted consumer and businesses with applicable offers and for upsell / cross sell opportunities
Vertical Divider
RESULTS
  • Regulation drives demand for advanced data and analytics capabilities
  • Cost reduction pressure requires balance with compliance demands
  • Data exponential growth drives new opportunities
  • Digitalization effects consumer behavior and demands insurer adjustment

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Uncover Best Customers
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LEVERAGING LIFE EVENT DATA
IDENTIFY DIGITAL TRENDS
CONTENT STRATEGY
OFFER MANAGEMENT GATEWAY
proactive & personalized
integrated marketing prospect database
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​©2019 Allant Group, LLC. All Rights Reserved.
  • Customer Journey
    • Acquisition
    • Growth
    • Retention
    • Winback
  • Building Blocks
    • Data | Data Strategy
    • Analytic Insights
    • Campaign Management
    • Marketing Technology
  • How We Do It
    • Private Marketing Cloud
    • On-Premise Implementation
    • Software Reselling
    • Systems Integration
    • Data Warehouse Development
    • Technical Support
    • Upgrades
  • About Allant
    • Leadership
    • Speakers
    • Partners
    • Careers
    • Culture
    • Benefits
    • Corporate Citizenship
  • Knowledge Center
    • Blog
    • Case Studies
    • News
    • Infographics
    • Videos
    • Events
  • Contact