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​Case Study:

NEW DONATION acquisition

allant solution creates big roi for nonprofit

BACKGROUND
A local nonprofit was experiencing declining donations from current members resulting in a negative impact on overall funding of operations and scholarship awards. The organization needed to turn this trend around by improving targeting efforts to current members and prospective members who are more likely to make a donation.

CHALLENGE
  • Enhance current available data with elements to allow more efficient donation targeting
  • Understand what specific characteristics of individuals were strong indicators that they were likely to contribute
  • Access to additional B2C prospects along with insights as to which would be the best to target with donation solicitation

​APPROACH
  • Client provided file of current donating members which Allant processed through its data enhancement protocols
  • Profiles provided back to client with recommendations on specific types of individuals to target
Vertical Divider
RESULTS
  • 1000% Return on Investment
  • 22% increase in fundraising revenue
  • Increase in brand awareness ​and donors
  • Full-time planned giving office position

Case Studies

New Donation Acquisition
Targeted Multi-Touch Campaigns
Tokenization Security to the Cloud
Unknown Addresses
Customer Engagement
Uncover Best Customers
digital ad effectiveness
LEVERAGING LIFE EVENT DATA
IDENTIFY DIGITAL TRENDS
CONTENT STRATEGY
OFFER MANAGEMENT GATEWAY
proactive & personalized
integrated marketing prospect database
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Retention
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Campaign Management
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​©2019 Allant Group, LLC. All Rights Reserved.
  • Customer Journey
    • Acquisition
    • Growth
    • Retention
    • Winback
  • Building Blocks
    • Data | Data Strategy
    • Analytic Insights
    • Campaign Management
    • Marketing Technology
  • How We Do It
    • Private Marketing Cloud
    • On-Premise Implementation
    • Software Reselling
    • Systems Integration
    • Data Warehouse Development
    • Technical Support
    • Upgrades
  • About Allant
    • Leadership
    • Speakers
    • Partners
    • Careers
    • Culture
    • Benefits
    • Corporate Citizenship
  • Knowledge Center
    • Blog
    • Case Studies
    • News
    • Infographics
    • Videos
    • Events
  • Contact