Allant Group Case Study | Target Marketing | Data Enhancement

allant solution creates big roi for nonprofit

BACKGROUND
A local nonprofit was experiencing declining donations from current members resulting in a negative impact on overall funding of operations and scholarship awards. The organization needed to turn this trend around by improving targeting efforts to current members and prospective members who are more likely to make a donation.

CHALLENGE

Enhance current available data with elements to allow more efficient donation targeting
Understand what specific characteristics of individuals were strong indicators that they were likely to contribute
Access to additional B2C prospects along with insights as to which would be the best to target with donation solicitation

APPROACH

Client provided file of current donating members which Allant processed through its data enhancement protocols
Profiles provided back to client with recommendations on specific types of individuals to target

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RESULTS