FRESH PERSPECTIVE

Insight and expertise at the intersection of data, technology and privacy.

Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.

INNOVATION ON DISPLAY

Industry events and appearances, on the road and in person.

Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.

NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

Devices Don’t Shop – People Do

April 7, 2020

Marketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.

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Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

July 26, 2019

Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay.

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Opportunities and Threats of Social Media Automation

September 24, 2018

Social Media Automation, however, is a fairly new concept, primarily because of how new Social Media is in general as a business tool. Recent feature updates such as Messenger and the deployment of Bots present both opportunities and threats, not only to a customer’s experience but also to a brand’s reputation.

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NCOA sources: one is good, two is better, three is best

August 6, 2018

While it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner
improved results for our customers resulting in
significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using
two 
national consumer data sources.

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Talking Strategic Partnerships With Mike Tworek Of Allant Group

January 9, 2018

As a new marketing coordinator, I wanted to understand the various aspects of the Allant Group. Through my quest to learn more, I got to sit down and speak with Mike Tworek, Director of Business Development and Indirect Sales at Allant Group. Mike is in charge of strategic partnerships and we met to talk specifically about the relationship between Allant Group and RedPoint Global.

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Allant Group among the ten most significant Customer Analytics Service Providers

September 26, 2017

Allant Group, a premier marketing technology provider specializing in customer data and analytics, was recently included as one of the top companies in The Forrester Wave™: Customer Analytics Services Providers (CASP), Q3 2017 report. According to Forrester, “Allant excels at the customer data dirty work. Many of Allant’s strengths lie in its database-marketing heritage. It has a team of business-savvy data scientists who specialize in applied customer analytics.” 

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Aligning Customer Service with Company Culture

August 15, 2017

Customer service can have a huge impact on your bottom line, make or break your reputation, and is critical to competing effectively. And, it is no secret that I am obsessed with customer service, because I am in charge of the client experience at Allant.  

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Aspiration vs. perspiration

July 27, 2017

“What I did during my summer vacation” was my favorite assignment each school year. As we make the turn for the last remaining days of summer, I recently took stock in what I have done to prepare for my annual essay (which has now become a blog).  This summer I have had the opportunity to participate in many discussions with prospective clients and have conversations with quite a few attendees at several
conferences I attended.

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Top 10 ways to Attract and Retain Millennials

June 29, 2017

To really find out what Millennials wanted from employers I had to ask them. I interviewed a group of Millennials that were getting ready to graduate college and enter the work force. They wanted things like, collaboration, mentoring, motivation, to work in groups and have a strong work/life balance. Wait, am I a Millennial? I want those things as well. Let me get some more data before I can jump on the millennial bandwagon.

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Through the Eyes of an Intern: A behind the scenes look into CRMC 2017

June 19, 2017

I walked into the Hilton Chicago feeling very nervous and especially intimidated at my being a millennial surrounded by executives. But after meeting Devon and Staci along with the rest of the CRMC leadership I was put at ease as they truly made me feel a part of their team.  They made my experience with CRMC an enjoyable and memorable one and I was so glad to help them.

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