FRESH PERSPECTIVE
Insight and expertise at the intersection of data, technology and privacy.
Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

Unlock the value of your data to unleash actionable insights for improving marketing performance.
Read MoreCMOs who assess their digital performance and benchmark it against competitors are better prepared to optimize every channel.
Read MoreMarketing departments are under pressure. The pandemic has wreaked havoc on businesses large and small, increasing the reliance on marketing to generate more leads and drive more revenue to make up for pandemic-induced shortfalls.
Read MoreThe COVID-19 pandemic has turned marketing models upside down, forcing brands to respond to rapidly changing customer behaviors and motivations.
Read MoreCustomer Data Platforms (CDPs) emerged to offer marketers a single, real-time view of their customers, but it’s taken a while for solutions to provide meaningful results.
Read MoreThe COVID-19 pandemic took everyone by surprise, but companies with well-developed data strategies have been more adaptable to changing consumer behaviors and the impact of lockdown restrictions. These nimble, data-driven companies are connecting with customers and communities in innovative ways, seizing new opportunities for creating meaningful experiences, staying profitable, and driving growth.
Read MoreWith brands squarely in recovery mode and a captive audience doing even more shopping online, cobbling together a unified profile is as urgent as ever. Cross device identification (XDID) connects a unified view to every available data point linked to the customer both on- and offline.
Read MoreMarketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.
Read MoreCustomer data platforms (CDPs) emerged to offer marketers the single, real-time customer view that they need. The excitement over them quickly created many new technologies and oversized expectations.
Read MorePicture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay.
Read MoreConsumer privacy is a hot topic that is not going away any time soon. Consumers are increasingly concerned about their personal information for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all too common.
Read MoreSocial Media Automation, however, is a fairly new concept, primarily because of how new Social Media is in general as a business tool. Recent feature updates such as Messenger and the deployment of Bots present both opportunities and threats, not only to a customer’s experience but also to a brand’s reputation.
Read MoreWhile it may be true that NCOA is a commodity these days, Alllant Group uses our data wrangling expertise and multi-source data approach to garner
improved results for our customers resulting in
significant cost savings. We achieve this by cleaning the data, using multiple change of address sources, and validating the results using
two
national consumer data sources.
As a new marketing coordinator, I wanted to understand the various aspects of the Allant Group. Through my quest to learn more, I got to sit down and speak with Mike Tworek, Director of Business Development and Indirect Sales at Allant Group. Mike is in charge of strategic partnerships and we met to talk specifically about the relationship between Allant Group and RedPoint Global.
Read MoreAllant Group, a premier marketing technology provider specializing in customer data and analytics, was recently included as one of the top companies in The Forrester Wave™: Customer Analytics Services Providers (CASP), Q3 2017 report. According to Forrester, “Allant excels at the customer data dirty work. Many of Allant’s strengths lie in its database-marketing heritage. It has a team of business-savvy data scientists who specialize in applied customer analytics.”
Read More

