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Recent social media platform updates, such as Messenger and chatbots, present both opportunities and threats to a brand’s social care strategy. While enabling AI-driven chatbots can be cost-effective, and provide 24/7 management of high-volume customer inquiries, they can also be damaging to the brand — from creating poor, artificial customer experiences to harming your brand reputation and even creating cyber security problems. That’s why a strategy that implements both bots and human interactions is the best practice for social care.Read More
With the help of volunteers and sponsors, our vision is to eradicate hunger within the families and individuals in the DuPage County area. We are dedicated to providing food for the hungry, educating the donor community about existing needs, and supporting advocacy efforts for the hungry. We also work hard to encourage volunteerism and the sharing of resources.Read More
It was between 2007 and 2008 when companies started to look at social media, not just as “something young people do,” but as a business channel; an opportunity for a new type of interaction with customers and an innovative way to generate leads. At this point, Facebook built Facebook Pages, which allowed any entity to create a Business Page on Facebook. In addition, Facebook expanded its advertising capabilities and continued work on developing its Mobile App.Read More
Analytics means different things to different people and that’s OK! The common themes are as follows. Given the continued interest from clients about Analytics, I feel the need to use this platform to describe what is happening in the Predictive Analytics Ecosystem. These are exciting times for Allant and I’m thrilled that we have the resources with analytics in their DNA to help us navigate all of the buzz. With the proliferation of data and “analytics” in the marketplace, I often need to ask folks externally, “WHAT DO YOU MEAN BY ANALYTICS!”?Read More
There’s no doubt that the B2B predictive data analytics revolution is upon us. According to Forrester Research’s July 2015 report, “New Technologies Emerge to Help Unearth Buyer Insight from Mountains of B2B Data,” almost “two-thirds of business decision-makers are implementing or upgrading predictive analytics solutions today or plan to do so within the next 12 months.”Read More