Winterberry group & allant group Present -
[webinar] MYTH VS. REALITY: Deconstructing customer data platforms
Occured: November 7, 2019 at 12:00pm - 1:00pm CST
As brands continue to struggle to improve customer experiences, embrace digital transformations and meet rising customer expectations, they are finding that traditional database technologies can no longer handle the variety, volume or speed of customer data. Enter Customer Data Platforms (CDPs).
CDPs have emerged as a potential solution to address the long-standing challenges for marketers:
The interest and excitement around the CDP solution has drawn over 100 vendors to the market. Consequently, this has created confusion. Why? Because each vendor has a different set of capabilities and their own definition of what a CDP solution should provide.
Join us on November 7, 2019 at 12:00pm CST to discover how to cut through the noise and separate myth from reality with Michael Harrison, Director, Winterberry Group and Paul Ernst, SVP, Campaign Management, Allant Group.