Customer Profile Report
Do you know who your customers are?
You may think you do. But if you haven’t analyzed your customers or created personas, you may be missing opportunities.
Without accurate information about your customers' challenges, concerns, daily activities, and what’s important to them, you may be targeting the wrong offers to the wrong group. For example, if you’re sending offers on baby products to middle-aged women; or, targeting golfers with running shoes—you likely aren’t seeing the results you were hoping to see.
Improve Your Marketing Performance
Discover the characteristics that are unique to your best customers, such as:
- Interests and hobbies
- Shopping behavior and preferences
- Core demographic and socio-economic details
- Related geographic characteristics
Enable Personalized Marketing
By identifying customer behaviors and interests, along with demographic data, you can create actionable insights to attract, retain and grow your customer base.
- Identify the creative that connects with customers
- Craft the content topics that will engage the right audience
- Invest in the marketing channels that will drive the best results
- Refine targets by geography to align with business locations
Once you’ve defined your customer base, you can better target your outreach, identify untapped areas of market potential, and begin to deliver exceptional person-to-person customer experiences. Contact us today and have your customer profile in hand by this weekend.
Discover the details you're missing with a COMPLIMENTARY Customer Profile Report on 10% of your business file.
Allant offers two options for building more effective customer personas:
Static Customer Profile
- Ideal for a point-in-time view of customer characteristics
- Static data views
- Includes 2 segments with a total of 3 populations
- Standard data set
Dynamic Customer Profile
- Ideal for more in-depth customer views
- Ability to slice and dice data using filters and parameters
- Add multiple segments and incremental variables
Discover the details you’re missing with a COMPLIMENTARY Customer Profile Report on 10% of your customer file.