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Location-based marketing is widely used in omnichannel marketing strategies, but brands and marketers alike fall short in utilizing mobile location data to its fullest extent. Join our webinar with Treasure Data, November 10 at 1 pm ET/ 12 pm CT In the webinar, we demonstrate a better, more strategic approach to applying location-based data that has enabled companies to…Read More
Personalized marketing campaigns will only ever be as good as the data that’s fueling them. In order to sell a product or service, marketers need to understand not only which customers are most likely to buy and how to target them effectively, but also how to find more customers at scale. A Customer…Read More
Join Gaurav Issar, President & CEO, Allant, as he presents at the American Marketing Association’s 2020 Virtual Annual Conference. He will discuss how to get more for your marketing dollars with actionable customer insights.Read More
Joe Stanhope, vice president and principal analyst at Forrester will speak on the following content: To power complex customer journeys and meet sophisticated consumers’ evolving expectations, marketers must make the most of every customer moment and interaction. To meet this goal, companies are striving to master the skills and acquire the capabilities necessary to fully…Read More
Our very own Dhruv Sogani, Data Scientist, has been invited to be a panelist at the Marketing EDGE Careeer Forum. The event takes place on April 14, 2020, from 9am-1pm. The Forums have connected more than 110,000 students to companies that live and breathe marketing. Click here to learn more.Read More
Consumers are growing increasingly concerned with a lack of knowledge around what data is being collected and how it’s being used or shared. There is also growing concern around overall data breaches and security. That concern, along with a barrage of unrequested marketing messages and the selling of personal data, is driving consumers to take…Read More
As brands continue to struggle to improve customer experiences, embrace digital transformations and meet rising customer expectations, they are finding that traditional database technologies can no longer handle the variety, volume or speed of customer data. Enter Customer Data Platforms (CDPs). CDPs have emerged as a potential solution to address the long-standing challenges for marketers:…Read More
Jim Bernstein will be presenting “Unleashing the Power of Customer Lifetime Value” at the Chicago Chapter of the American Statistical Association on Tuesday, September 10 beginning at 12:00PM. Marketers understand the concept that not all customers are created equal but are often challenged to think beyond immediate profitability and determine where to best invest marketing dollars…Read More
Allant Group is excited to be participating in the Digital Summit taking place in Salt Lake City, UT, March 5-6, 2019. Our CEO/President, Gaurav Issar, will be speaking about how to “Get More For Your Marketing Dollars with Customer Insights.” Come explore how you can try to make sense of all your data and create…Read More
Allant Group is excited to be participating in this year’s RampUp 2019 taking place in San Francisco, CA, February 25-26, 2019. Our very own Marty Shepard will be speaking about Innovation and Transparency in Coming Age of Identity. Come hear how we are building targeting and measurement solutions with IdentityLink that are pushing the ecosystem…Read More
Allant Group is excited to be participating in this year’s IBM Think 2019 taking place in San Francisco, CA, February 12-15, 2019. Our very own Paul Ernst will be leading a Think Tank on how to develop advanced campaigns, personalization, and marketing operations. You can attend Paul’s session at the conference on Friday, February 15, 2019,…Read More
Allant Group is excited to be participating in this year’s &THEN – The DMA Annual Event taking place in Las Vegas, NV, October 7-9, 2018. Our very own Julie Schmidt will be a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on…Read More