FRESH PERSPECTIVE

Insight and expertise at the intersection of data, technology and privacy.

Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.

INNOVATION ON DISPLAY

Industry events and appearances, on the road and in person.

Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.

NEW AND NOTEWORTHY

Up-to-date announcements and information, fresh off the press.

Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.

JOIN Digital 2020 – May 13, 2020

May 4, 2020

Join our very own Mary Kay Scholtens, Vice President, Strategic Data and Sales Enablement, and Jimmy Yi, Principal, Analytic Solutions and Strategy, on Wednesday, May 13, at the JOIN Digital conference. 

Read More

WEBINAR: 3/19/2020 – Powering Customer Journeys with Omnichannel Marketing

March 16, 2020

Joe Stanhope, vice president and principal analyst at Forrester will speak on the following content: To power complex customer journeys and meet sophisticated consumers’ evolving expectations, marketers must make the most of every customer moment and interaction. To meet this goal, companies are striving to master the skills and acquire the capabilities necessary to fully…

Read More

NEMOA Spring Summit

March 9, 2020

We are attending the NEMOA spring summit, March 18-20, 2020 in Boston! Are you planning to attend? We’d love to meet up if you are. Let us know.

Read More

Marketing EDGE Career Forum

March 2, 2020

Our very own Dhruv Sogani, Data Scientist, has been invited to be a panelist at the Marketing EDGE Careeer Forum. The event takes place on April 14, 2020, from 9am-1pm. The Forums have connected more than 110,000 students to companies that live and breathe marketing. Click here to learn more.

Read More

ON DEMAND WEBINAR – The Evolution Of Marketing And Customer Data Privacy

February 27, 2020

Consumers are growing increasingly concerned with a lack of knowledge around what data is being collected and how it’s being used or shared. There is also growing concern around overall data breaches and security. That concern, along with a barrage of unrequested marketing messages and the selling of personal data, is driving consumers to take…

Read More

ON DEMAND WEBINAR – Myth vs Reality: Deconstructing Customer Data Platforms

November 7, 2019

As brands continue to struggle to improve customer experiences, embrace digital transformations and meet rising customer expectations, they are finding that traditional database technologies can no longer handle the variety, volume or speed of customer data. Enter Customer Data Platforms (CDPs). CDPs have emerged as a potential solution to address the long-standing challenges for marketers:…

Read More

Chicago chapter of the American Statistical Association:  September 10, 2019

August 30, 2019

Jim Bernstein will be presenting “Unleashing the Power of Customer Lifetime Value” at the Chicago Chapter of the American Statistical Association on Tuesday, September 10 beginning at 12:00PM.  Marketers understand the concept that not all customers are created equal but are often challenged to think beyond immediate profitability and determine where to best invest marketing dollars…

Read More

Digital Summit: March 5-6, 2019

February 25, 2019

Allant Group is excited to be participating in the Digital Summit taking place in Salt Lake City, UT, March 5-6, 2019. Our CEO/President, Gaurav Issar, will be speaking about how to “Get More For Your Marketing Dollars with Customer Insights.” Come explore how you can try to make sense of all your data and create…

Read More

Rampup 2019/LiveRamp Summit: February 25-26, 2019

February 12, 2019

Allant Group is excited to be participating in this year’s RampUp 2019 taking place in San Francisco, CA, February 25-26, 2019. Our very own Marty Shepard will be speaking about  Innovation and Transparency in Coming Age of Identity. Come hear how we are building targeting and measurement solutions with IdentityLink that are pushing the ecosystem…

Read More

IBM Think 2019: February 12-15, 2019

January 29, 2019

Allant Group is excited to be participating in this year’s IBM Think 2019 taking place in San Francisco, CA, February 12-15, 2019. Our very own Paul Ernst will be leading a Think Tank on how to develop advanced campaigns, personalization, and marketing operations. You can attend Paul’s session at the conference on Friday, February 15, 2019,…

Read More

&THEN – DMA Annual Event: October 7-9, 2018

September 28, 2018

Allant Group is excited to be participating in this year’s &THEN – The DMA Annual Event taking place in Las Vegas, NV, October 7-9, 2018. Our very own Julie Schmidt will be a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on…

Read More

CRMC 2018: June 6-8, 2018

April 30, 2018

Allant Group is happy to announce we are a sponsor at CRMC 2018. The event takes place June 6-8 at the Hilton Chicago. If you are attending the show, please stop by “The Hive” to say hi, charge your phone and enjoy some refreshments. For more information on the CRMC, click here.

Read More

CRMC: June 7-9, 2017

March 14, 2017

Allant Group is happy to announce that we will be a sponsor at CRMC 2017. It will kick off June 7-9th at the Hilton Chicago, Illinois. If you are attending the show, please stop by the satellite lounge and say hi. For more information on the CRMC, click here.

Read More
Leverage the power of data. Accelerate your marketing ROI. Start today.