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Joe Stanhope, vice president and principal analyst at Forrester will speak on the following content: To power complex customer journeys and meet sophisticated consumers’ evolving expectations, marketers must make the most of every customer moment and interaction. To meet this goal, companies are striving to master the skills and acquire the capabilities necessary to fully…Read More
Our very own Dhruv Sogani, Data Scientist, has been invited to be a panelist at the Marketing EDGE Careeer Forum. The event takes place on April 14, 2020, from 9am-1pm. The Forums have connected more than 110,000 students to companies that live and breathe marketing. Click here to learn more.Read More
Consumers are growing increasingly concerned with a lack of knowledge around what data is being collected and how it’s being used or shared. There is also growing concern around overall data breaches and security. That concern, along with a barrage of unrequested marketing messages and the selling of personal data, is driving consumers to take…Read More