INNOVATION ON DISPLAY

Webinar: Using Segmentation To Find And Model Your Best Customers

  Personalized marketing campaigns will only ever be as good as the data that’s fueling them.  In order to sell a product or service, marketers need to understand not only which customers are most likely to buy and how to target them effectively, but also how to find more customers at scale. A Customer Data…

06/10/2021

 
Personalized marketing campaigns will only ever be as good as the data that’s fueling them.  In order to sell a product or service, marketers need to understand not only which customers are most likely to buy and how to target them effectively, but also how to find more customers at scale.

A Customer Data Platform (CDP) offers sophisticated segmentation possibilities to allow for rich acquisition and propensity modeling, ensuring better results for your marketing campaigns.

TUESDAY, JUNE 15, 10:00am CT

Join Allant’s SVP of Martech Integration and Enablement, Paul Ernst and Allant’s Manager of Analytic Services & Solutions, Dan Shea as they join forces with Matt Dimond from Upland BlueVenn for our upcoming webinar. In this session you’ll learn:

  • Tips on how to create traditional, sociodemographic segments
  • Ways to use microsegments to deliver hyper-personalized experiences
  • How to analyze responses to gain insights to identify your best customers, refine your personalization strategy, and advance your analysis abilities

Register today to secure your spot. Can’t make it? Register anyway to ensure you receive the on-demand recording.

Click here to register for the event.
Leverage the power of data. Accelerate your marketing ROI. Start today.