Analytics & Insights

Make sense of your data to support better decisions.

We offer a full suite of advanced data analytics tools and solutions to help you understand underlying purchase drivers to determine where to spend your next marketing dollar. With Allant Group, you’ll benefit from best-in-class data visualization, reporting and analysis tools designed to deliver insights focused on business outcomes, not just on compilation and aggregation.

Marketing analytics

Allant partners with other industry leaders to configure and implement proprietary analytics tools that empower marketers to drive higher performance through more loyal and profitable relationships with their customers.

Advanced data analytics tools
New Customer Segmentation

New customer segmentation

Compare demographic, behavioral and attitudinal data to create groups that are unique, with key differences from other customer groupings. This enables the microtargeting of customers based on their specific needs and characteristics.

Customer analytics

Develop a much deeper, more focused understanding of your customer base, enabling highly relevant, personalized messaging across all media platforms to build loyalty, lifetime customer value and return on your marketing investment.

Customer Analytics
Marketing Performance Management Frameworks

Marketing performance management frameworks

Our marketing performance team creates key performance indicators (KPIs) and metrics that measure the attainment of business and campaign objectives. Measurement reporting compares performance results against targets in easy-to-use dashboards for a clear understanding of what is working and where to look for improvement.

Social media analytics

Allant has partnered with a best-in-class platform that offers highly sophisticated advanced data analytics tools for mining customer sentiment across the most relevant social media channels. Our social media analytics capture key insights about your brand, customer expectations, competition and employee advocacy. We have completed more than 100 engagements to date in this area for our customers.

Social Media Analytics
Predictive Analytics and Machine Learning

Predictive analytics and machine learning

Allant employs advanced statistical analysis, data mining, real-time scoring and decision management technologies to identify patterns for predictive analytics that can forecast future trends and results. Competitive comparisons have shown that our models often outperform existing models due to the unique combination of the tools we use and the depth of our data.

CUSTOMER LIFETIME VALUE:

Improve customer life cycle management
to increase profit at every stage.

Allant Group’s predictive lifetime value algorithms leverage business intelligence to accurately measure and project customer value in order to improve profit at each stage of the customer life cycle. We customize our methodology around customer objectives, the customer relationship and behavioral data to provide insights and tactics for optimizing your marketing spend.

Acquisition

IDENTIFYING, ENGAGING AND CONVERTING YOUR BEST PROSPECTS

Profiling, clone modeling and channel strategies to deliver better results

Win back

IDENTIFYING, REENGAGING AND WINNING BACK PROFITABLE FORMER CUSTOMERS

Customer-specific probability models based on specific message, product, offer and channel preference

Growth

GROWING YOUR CUSTOMER BASE AND EXPANDING THE RELATIONSHIP

Analysis, segmentation and predictive modeling to tailor and fine-tune marketing message and investments

Retention

SOLIDIFYING THE CUSTOMER RELATIONSHIP AND BUILDING LOYALTY

Retention risk models to predict attrition and identify optimal reinvestment strategies to increase retention

FEATURED CASE STUDIES

Retail

Retail

A 1,000-store U.S. women’s retail clothing chain turned to Allant to overhaul its loyalty program and improve and track customer engagement.

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Insurance/Financial Services

Insurance/Financial Services

Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.

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Telecom

Telecom

This major wireless telecom provider needed a solution that would stitch together online and offline behavior to improve customer targeting and reduce attributable sales cost.

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Leverage the power of data. Accelerate your marketing ROI. Start today.